To coincide with the seventieth anniversary of television in Argentina, a groundbreaking study explores a generally forgotten period, from the birth of TV to its establishment as the medium of choice for advertisers and advertising agencies. It reveals a very different beginning, both in terms of creativity and marketing methods.
This book delves into the little-known, often unusual, aspects of a decade of intuitive experimentation, from the first Channel 7 broadcasts in 1951 or earlier, until 1960 when new channels arrived. It explores the methods, practices, and attempts that, in some cases, formed the basis for the significant growth that followed this period, and in others, fell into disuse almost immediately.
Complementing the work is a selection of graphic material never before reproduced. This recovery adds to the history of national television, from an activity that has always accompanied its evolution: advertising.

Raúl Manrupe (Buenos Aires, 1960) is a researcher specializing in various aspects of Argentine popular culture and mass media. At the Pablo C. Ducrós Hicken Film Museum, he manages the film archives of historical advertising and animation, curating various exhibitions. He coordinated the film department at the Rojas Cultural Center/UBA. He holds a degree in Advertising (USAL).

Author
Raúl Manrupe

Technical specifications
Edited by: Infinity
Year: 2022
Type: Book
Binding: Paperback
Dimensions: 21 x 17 cm
Weight: 195 gr
Spanish
Pages: 120
ISBN: 978-987-3970-35-1