The author highlights the advantages of communication design based on existing fields of action outside the traditional areas, which focus on promoting consumer products and services. The first part defines the designer's task. The second addresses the problem of appropriate methods for their work. The third details the author's work on communication strategies for road safety. The fourth describes various projects that have yielded measurable human and economic benefits. The final part analyzes the current state of visual communication design. The co-authors of this chapter—Rubén Fontana, Bernd Meurer, Ronald Shakespear, Jan van Toorn, and Dietmar Winkler—present their ideas for a new professional profile for the graphic designer, reflecting the complex issues that shape our everyday communication.

Jorge Frascara was born in Buenos Aires in 1939. He graduated in 1961 from the National School of Fine Arts. He has resided in Canada since 1976 and is a professor of Art and Design at the University of Alberta, an honorary member of the Society of Graphic Designers of Canada, and a member of the Technical Committee on Graphic Symbols of the International Organization for Standardization.

Authors
Jorge Frascara
Rubén Fontana
Bernd Meurer
Ronald Shakespear
Jan van Toorn
Dietmar Winkler

Technical specifications
Edited by: Infinity
Year: 2017
Type: Book
Binding: Paperback
Dimensions: 23 x 17 cm
Weight: 455 gr
Spanish
Pages: 267
ISBN: 978-987-96370-2-9