Some people use the same perfume their entire lives, while others choose the perfect fragrance for every occasion. Some create perfumes, while others buy them. Similarly, some designers have a strongly defined style, while others select their repertoire of graphic resources for each project. This different relationship with style operates like the perfume or perfumes that define us. This text aims to understand how a Graphic Style is constructed. It seeks to explore what makes an author's work stand out from the rest and allows us to identify—among other things—their productions, which are then reinterpreted, copied, and even emulated.

Cecilia Mazzeo is a Graphic Designer and holds a PhD from the University of Buenos Aires, specializing in Design. She is a tenured professor of Graphic Design 1, 2, 3, and 4, and Morphology 1 and 2, both courses within the Graphic Design program at the Faculty of Architecture, Design, and Urbanism of the University of Buenos Aires (FADU-UBA). She is the author and co-author of texts on teaching design disciplines, a field to which she has dedicated herself through practice and theoretical reflection since completing her undergraduate studies.

Author
Cecilia Mazzeo

Technical specifications
Edited by: Infinity
Year: 2021
Type: Book
Binding: Paperback
Dimensions: 21 x 13 cm
Weight: 140 gr
Spanish
Pages: 112
ISBN: 978-987-3970-22-1